Growing your tiffin service business
1. Focus on Quality & Hygiene
- Use fresh ingredients and cook with care.
- Maintain proper hygiene standards in your kitchen and packaging.
- Keep the food tasty but healthy—not too oily or spicy.
2. Understand Customer Needs
- Offer customized meal plans (veg, non-veg, diabetic-friendly, Jain food, etc.).
- Provide flexible options: daily, weekly, or monthly subscriptions.
- Introduce trial packs for new customers.
3. Menu Planning
- Rotate the menu daily so customers don’t get bored.
- Add special items once or twice a week.
- Keep some dishes fixed favorites like dal, roti, rice, sabzi.
4. Packaging & Delivery
- Use leak-proof, eco-friendly containers.
- Ensure food stays hot and fresh until delivery.
- Partner with local delivery boys or services (Swiggy Genie, Dunzo, etc.).
5. Pricing Strategy
- Keep prices affordable but profitable.
- Offer discounts on monthly plans.
- Introduce referral discounts (e.g., bring a friend and get ₹100 off).
6. Marketing & Promotion
- Create WhatsApp groups for daily menu updates.
- Use social media (Instagram, Facebook, YouTube) to post food photos/videos.
- Register on food platforms like Zomato, Swiggy (if available in your area).
- Give free samples to offices, hostels, and PGs nearby.
7. Target Market
- Office workers who need lunch.
- Students staying in PGs/hostels.
- Working couples who don’t have time to cook.
8. Build Customer Loyalty
- Always deliver on time.
- Surprise customers with a free sweet or snack occasionally.
- Take feedback regularly and improve.
9. Scaling Up
- Hire more cooks and delivery staff as orders increase.
- Expand to corporate tie-ups (supply meals to offices in bulk).
- Offer healthy meal boxes for fitness-conscious people.